On Tuesday, the David Hoffman campaign sent an email enumerating “guidelines for our communications” for “a different campaign for a different candidate.”
- Our emails are written by real people, and we sign them as our own. You won’t get an email written by a campaign staffer that says it’s from David…[or] template pleas written by campaign finance professionals.
- Let us know… whether we’re contacting you too much or too little…
- A good amount of our communication is via Twitter and Facebook. We like it, because it…allows you to have greater control over how you get our messages…”
On Friday, Hoffman’s opponent Alexi Giannouilas launched his own “personal Twitter page!” to go with the @alexi4illinois‘ ”campaign account, filled with staff & volunteer updates!” (One of those staff or volunteers is apparently a fan of John Edwards.)
The third major candidate in the Race to Replace Roland, Cheryle Robinson Jackson officially launched her campaign last week. Jackson’s Twitter style is much more personal and informal than her opponents, and she shares details on her campaign activities:
- On the horn dialing 4 $$$s all day! Going pretty well. Just had a great intv w/Roll Call n DC. Getting attn of natl media! How bout that!
- N DC 4 a rnd of mtgs w/Emily’s List, CBC & supporters. Gotta knock’em dead! BTW — it’s hot here! DC stole Chi’s summer – LOL!
While Twitter is still too new to have right or wrong approaches, we can conclude that the Hoffman campaign is more sparing than its opponents in the use of exclamation points.
On the GOP side, Mark Kirk re-entered Twitter to announce a “site redesign” after about 6 weeks away. (The Kirk campaign had a rough Twitter summer, in case you missed it.) Last week’s fastest rising Senate candidate, Republican businessman businessman Patrick Hughes, hasn’t written anything in 3 weeks.
Elswhere on the ballot, Cook County Board President candidate Toni Preckwinkle’s campaign shared a photo of the candidate “hard at work making fundraising calls” and pushed out a survey on ” the most important issue facing Cook County government.” GOP Treasurer candidate Dan Rutherford conducted a more personal poll, via YouTube, about his grooming. (”Who wants a slick, greasy-haired, pinky-ring-wearing state treasurer?” snarked Illinois Review.)
